SERRALVES
Design Competition

+ BRANDING 
   .ANA PAIS
+ DESIGN COMPETITION 
  .SERRALVES

This was a project I did a long time ago when I was starting as a Logo Designer for a competition run by Serralves, called "Improvisations/ Collaborations" that aimed to put in touch several Artists during a certain period of time.
The sacred geometry behind this symbol is quite universal and simple, which allowed me to create a modular Brand that would afterwards lead to other Sub-Brands to identify each month of the Calendar with its own personality.

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The Grid

+ BRANDING 
   .ANA PAIS
+ DESIGN COMPETITION 
  .SERRALVES

I created a grid that would then allow me to build a cube that would automatically share one of its side with the next cube and so on. This was also emphasised by one loopy color spectrum that would basically start and end at the same point, creating a very interesting gradient when we see the overall shape.
I wanted to have a full color spectrum that would blend in a perfect way with no end or beginning. Thanks to the grid system I created, I was able to remove parts of the logo randomly, therefore creating new versions of the main logo for other Marketing Collateral items. I decided to use those pieces to expand the brand and design the stationery without repeating the main logo over and over again.

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