NIKE FOOTBALL X

+ CREATIVE DIRECTION 
   .PEDRO VILAS-BOAS

+ LOGO DESIGN, RETOUCHING 
   .ANA PAIS
+ AKQA 2016

Nike Central Eastern Europe have engaged the AKQA team to develop Winner Stays logo's for 6 cities that would feature in the global activation. 

“We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”  
Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’.

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PASSION
FOR THE
GAME

+ LOGO DESIGN, RETOUCHING 
   .ANA PAIS
+ AKQA 2016

“We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”  
Every talent starts on the streets. To celebrate street football culture, Nike Football organizes Winner Stays tournaments all around Europe. These tournaments reach their climax when the champions of each country compete against each other in the European Winner Stays final to see which crew earns the right to call themselves ‘King of the Streets’.
AKQA was asked to develop a digital plan that would create buzz around the event and drive audience sign-ups among FOT’s (Football Obsessed Teens).

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