Johnnie Walker Pitch

+ AKQA, 2017
+ EXECUTIVE CREATIVE DIRECTOR
 .YV CORBEIL
+ CREATIVE DIRECTOR 
. RICKY BOWRY
+ DESIGNER
. ANA PAIS

 

International Women's Day is coming and we want to celebrate the strong confident woman and create a version of the famous Johnnie Walker Whisky bottle to embrace the feminine side of the Brand. We changed the iconic logomark and designed the bottle with a very subttle elegant purple tone. Johnnie Walker’s Striding Man logo is perhaps as iconic as the Scotch itself. So we wanted to try and see if we could draw a woman instead and replace the JW´s Striding man and still recognise the essence of the Brand. Although it may sound simple, tweaking the shape to match the feminine silhouette by the least amount of changes possible was quite a challenge. A few other assets were created in order to show the beautiful warm color of the Scotch inside the bottle, in contrast with the cold sensual purple of the bottle.

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