David Attenborough
-BBC-

+ CREATIVE DIRECTION
   .PEDRO VILAS-BOAS
+ ART DIRECTION
    .LIONEL STEVE 

+ ILLUSTRATION, GRAPHIC DESIGN
   .ANA PAIS
+ AKQA, 2016-17

For over six decades Sir David Attenborough and the BBC have epitomised the discovery and understanding of our natural world, pushing unprecedented levels of innovation to tell untold stories about our planet. While the stories are timeless, how we consume content has changed, giving us new ways to discover and experience life on earth. You can now explore your favourite moments, watch curated collections from Sir David and others, or create and share your own collections with the world. Available now here.

Project_BBC_design_anapais_011_smallProject_BBC_design_anapais_011_small

Behind the Idea

The main idea and intention was to assemble the largest collection of Sir David Attenborough’s most informative and breathtaking moments and give viewers the control to define their own discovery of the natural world. Sir David Attenborough’s Story of Life app features over 1,000 landmark clips spanning over 60 years, to inspire a love and awe for the natural world in every generation. You can create personal collections, share them with the world and discover an endless number of journeys through nature shaped by your interactions with the app.

The Alphabet

"Every single icon fits within a grid and they all share the same visual ADN"

This was one of the most exciting and challenging projects to work with. I had the pleasure to develop the iconography that would visually represent the content inside the app, and in that way, I was shaping the way people would interact with it. Readability, harmony and originality were the main factors that drove this approach, having started with a more abstract style that lead to a simpler version with smooth lines and a very nice balance between negative and positive space.
Every single icon fits within a grid and they all share the same visual ADN thanks to a modular system which allows several pieces to be combined together to create a new icon, therefore maintaining similarity between them.

Project_BBC_design_anapais_000_smallProject_BBC_design_anapais_000_small
Project_BBC_design_anapais_002_smallProject_BBC_design_anapais_002_small

Finding your Habitat

The collection can be searched by ‘Habitat’, ‘Species’ and ‘Behaviour’, allowing users to quickly and intuitively find out more about their favourite creatures, watch scenes from loved series, or explore the incredible beauty of our planet. A series of exclusive films are also hidden throughout the app to encourage the audience to explore the full extent of Sir David's remarkable archive. Curated playlists by Sir David, BBC Filmmakers and others highlight cherished moments. You can also create your own collections of favourite moments to share with the world on social media, or keep within the app to revisit whenever you want.
“This is natural history for the digital age,” said Sir David. “Allowing people to explore the story of life on earth and share their favourite natural history moments with the world.”

.Initial  Sketches

This is a slightly different and more abstract approach that I wanted to try in order to be able to blend all icons together with perfect ligatures in a seamless pattern. Due to readability, legibility and its use inside an app we had to go a bit more realistic but I still like this one a lot too!

Project_BBC_design_anapais_004_smallProject_BBC_design_anapais_004_small
Project_BBC_design_anapais_003_smallProject_BBC_design_anapais_003_small

.What people are saying

+ THE STORY OF LIFE APP
+ 2017

From fans of the natural world through to the world’s press, Story of Life launched to huge acclaim. Averaging 5 star ratings across both the App Store and Play store, it’s brought the world of nature to new generations, in a way they can understand and interact with. 

The Story of Life can be downloaded for iPhone, iPad and Android phones and tablets, and best of all, it's completely free. But if you want to view the content through your browser instead, you can head to bbc.com/storyoflife

[unex_ce_button id="content_sqygk3vqf,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.wired.co.uk/article/create-nature-documentaries-with-david-attenborough" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]DOWNLOAD THE STORY OF LIFE APP[/ce_button]

.Web References

[unex_ce_button id="content_e5do0uhdz,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.wired.co.uk/article/create-nature-documentaries-with-david-attenborough" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]MAKE YOUR OWN PLANET EARTH-STYLE DOCUMENTARIES WITH BBC´S APP[/ce_button]
[unex_ce_button id="content_jqvdjgbzj,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.theguardian.com/media/2016/may/08/bbc-david-attenborough-app-90-birthday-frozen-planet" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]BBC´S DAVID ATTENBOROUGH APP OFFERS OVER 1000 CLIPS FOR FREE[/ce_button]
[unex_ce_button id="content_n3lm904op,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.dailymail.co.uk/sciencetech/article-3943698/Can-t-Sir-David-Attenborough-BBC-gives-legendary-presenter-app-1-000-clips-spanning-60-year-career.html" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]CAN´T GET ENOUGH OF SIR DAVID ATTENBOROUGH?[/ce_button]
[unex_ce_button id="content_kj6e2q6na,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.campaignlive.co.uk/article/bbc-earth-akqa-create-attenboroughs-story-life-app/1415605" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]BBC EARTH AND AKQA CREATE DAVID ATTENBOROUGH´S APP[/ce_button]

. NATIONAL GEOGRAPHIC KIDS

[unex_ce_button id="content_y1qf1g98s,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.natgeokids.com/uk/kids-club/entertainment/general-entertainment/david-attenborough-documentaries-app-bbc-earth/" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]A LIFETIME OF ATTENBOROUGH´S DOCUMENTARIES[/ce_button]

. CREATIVE REVIEW - THE ANNUAL .2017

[unex_ce_button id="content_qrr8m1cu8,column_content_dyjlfmqz4" button_text_color="#000000" button_font="custom_one" button_font_size="14px" button_width="content_width" button_alignment="left" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.creativereview.co.uk/sir-david-attenboroughs-story-life-akqa/?mm_5a12ca99ac701=5a12ca99ac7b0" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]BBC WORLDWIDE: SIR DAVID ATTENBOROUGH’S STORY OF LIFE BY AKQA[/ce_button]

+ 2017 BBC Awards & Recognition 
Sir David Attenborough’s Story of Life APP

Drum MOMA Awards: 
NOMINEE: Sir David Attenborough’s Story of Life – User Experience/Usability

The One Show: 
MERIT: Sir David Attenborough’s Story of Life: Design - Digital

New York Festivals:
SHORTLIST: Sir David Attenborough's Story of Life DIGITAL (CYBER) COMMUNICATIONS: Interactive Applications - Interactive Tools
SHORTLIST: Sir David Attenborough's Story of Life DIGITAL (CYBER) COMMUNICATIONS: Craft - Interface & Navigation
SHORTLIST: Sir David Attenborough's Story of Life BEST USE OF MEDIA: Branded Digital - Media
SHORTLIST: Sir David Attenborough's Story of Life PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: Branded Entertainment - Civic & Social Education

Webby Awards: 
NOMINEE: Sir David Attenborough’s Story of Life: Mobile sites and apps – Education and Reference
HONOREE: Sir David Attenborough’s Story of Life – Best Streaming Video
HONOREE: Sir David Attenborough’s Story of Life – Entertainment

ADC Awards: 
MERIT: Sir David Attenborough’s Story of Life Digital - Art Direction
BAFTA Television Craft Awards: April 2017
NOMINEE: Sir David Attenborough’s Story of Life – Digital Creativity

Creative Review – The Annual: 
IN BOOK: BBC Story of Life – Digital – Apps

Drum Design Awards:
NOMINEE: Sir David Attenborough’s Story of Life - Art Direction
NOMINEE: Sir David Attenborough’s Story of Life – Mobile/App Design

AVA Awards: 
PLATINUM: BBC Story of Life – Entertainment Apps

.Credits

+ THE STORY OF LIFE APP
+ 2017

Agency: AKQA.
Client: BBC Worldwide.
UX Director: Ben Gonshaw.
Associate UX Director: Winnie Robbins.
UX Architect: Polly Thompson.
Creative Director: James Chorley and Pedro-Vilas-Boas.
Art Director: Lionel Agbadou.
Senior Designer: Rishi Ramdaras.
Designers: Ana Pais, Mark Limb.
Senior Project Manager: Przemyslaw Wojcik.
Group Technical Director: Simon Brunton.
Technical Delivery Manager: Stephen Smith.
Lead iOS Developer: Kim Summerskill.
Technical Architect: Bindiya Jinnappa.
Lead QA: Stephanie Phillips.
Senior QA: Gurpreet Brach.
BBC Worldwide: Commercial Director: Tristan Leaver.
Editorial Lead: Matt Walker.
Head of Product: Mark Jones.

BBCxSDA_01_Hero_smallBBCxSDA_01_Hero_small